Media buying
Newspapers, magazines, inserts, door drops, radio, television and digital.
Once we have looked at product, price, target market etc and planned accordingly, we work within the given budget and treat your money like it is our own. As we specialise in the over 50 market we know of the right titles and channels to use and of the right rates to pay. Good old fashioned relationships cemented over the years help with this! No need for us to worry about the circulation figures and rates for Mother and Baby or Top Gear, not our bag! It is far better to have comprehensive knowledge of the circulation figures and rates of titles which are applicable to us and deal with the contacts we need to deal with.
Apart from having the inside knowledge and relationships in place, the art of negotiation is still the most important factor. Too often when it comes to negotiation people hide behind emails but that is not the Fifty Plus Media style. How can you tell whether a salesman is prepared to lower his rate on an email? You certainly can by gauging his tone and voice! Having been on the other side of the fence we know how media owners operate. We know when we can get deals and when we can’t. We know that there are discounts to be had in certain magazines for specific advertisers and not for others due to the very nature of their business. We can also go as far as knowing how well the magazines and newspapers are doing by gauging their advertisers. All of this helps in achieving discounts and increasing media value. Furthermore we are always looking at new routes to market which drives rates down even further.
As Fifty Plus Media has grown we are able to take great advantage of volume discount. The beauty behind specialising is that ALL of our clients are targeting the same area and as we follow the same pattern any given title may have 5 or 6 of our different clients in one particular issue. Hence lower rates for everyone !
Late space in magazines, newspapers, inserts and third party mailings also play a part in keeping costs down. Normally in situations like this media owners need very quick decisions. Here at Fifty Plus Media we not only respond to emails but are always at the end of the phone and not hidden by voicemail. Old fashioned maybe but it is reassuring for media owners who can get quick answers and know that we are immediately on the case. If you were a media owner, who would you rather contact?
Overall when it comes to planning and buying in our market, Fifty Plus Media are specialists having gained experience and knowledge over the years. This means that we can point you in the right direction so that you pay the lowest rates for the best results in the most appropriate channels.